Tuesday, October 11, 2005

A disappointed customer

I remembered what Antti said in his marketing lesson when I was in Finland: "customer votes with his feet" - meaning 70% of customers will consider changing if they receiving unpleasant experience with the product/service provided by the old one. The customer will also, communicate this negative message with 11 other people. And this "BAD IMPRESSION" is almost NOT curable

aha~ here it comes,

Gorgerous, the hair salon I had always visited, I gonna say goodbye to it forever. *clap hands*

I used to be a satisfied customer and always returned to it regardless of the location and the price. Even paid $170 for cut and dye, still felt worthy because it gives me a good-looking-hair.

However...
Went to cut my fringe today, didnt ask for anything else since I need to bun up my hair or bind ponytail recently. It was the 1st time I take the fringe-only-service, happened to know normally they charge $8 for that.
...guess what? .... I was asked to pay $25 at the end. What the fuxk! spent less than 5 mins to cut fringe and charged as full-haircut-service!! and VIP card holder could not get discount because it was "fringe-only"!!! Did they think I was OCBC?

With a polite "Thank you" I paid the bill without asking much, felt being hurt, not by the money issue but was like cheated and ... lost trust. don't think I gonna rely on Tony's cut anymore. Kimagi does good job also, while charging lesser.

-that's how customer loyalty flies-

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